Pitch Perfect: Part Two Designing the Logo

We had figured out exactly what kind of thing we wanted to do with our animation studio. In that we wanted to set out to make short films, furthermore we felt we could stand out from the crowd because we were going to work in a range of different techniques and styles ranging from stop motion animation to more technical computer generated animations. One aspect of animation that we might not be so involved in would probably be 3D animation, this is because none of us are too comfortable with the medium. 

Anyway once we had all this sorted it was time to design a logo. We also had come up with the name Free Flow Studio. I really liked this name as to me it rolled off the tongue and to the best of my knowledge I couldn't think of another company with a name like it.

Malachi was initially tasked with coming up with the logo, these are the initial designs he created...

(Photograph courtesy of Hayley Dalrymple)

I think we all liked Malachi's designs but the problem was that they didn't really fit the feel and tone of not only the name of the studio, but the studio as a whole. Unfortunately the top left designs also reminded me of a street sign. Furthermore I also felt the colours did not match the tone we were going for, they were too bold and hard hitting. I think we all agreed the colours we use for the logo should be a lot calmer. These logo's were also too basic, this is heavily down to the name we had fore the company at the time though, so this was swiftly changed.