Callum added his illustration techniques to the mix to see what he could do with the logo. The group liked the idea of incorporating fish into the logo since it fitted the name of Free Flow like a free flowing river for example.
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I really liked what Callum did with the logo. I particularly like that he did not include outlines, it makes the image appear softer and shows that as a company we are open to work with a multitude of different mediums.
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When we added text I thought the font looked really nice. Unlike Malachi's text that looked very bold and hard hitting, again this font looked very soft on the eyes and complimented the name. The colours in the logo I also feel are a lot softer and less hard hitting.
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