Sunday, 15 May 2016

Brand Me: Visual Identity

I found this part of the brief pretty straight forward. It didn't take to long for me to come up with a visual identity for myself. I was resilient to do it, that being said because to be honest I enjoy this part of animation the least. I hate making myself stand out or acting as a brand. To me I'm just a guy who draws and animates, if you hire me, I'll just be myself, I wont be a brand. That's probably just me being stubborn and I don't want to put a downer on this brief as it is important. Anyway, I saw many of my fellow animators were giving themselves different names for their visual identities. Again I did not really understand this, wouldn't it be majorly confusing if everyone's called something different to who they actually are? I don't know any famous animators who use different names, again that's probably just me not understanding it again.

And to be fair I don't think I'm ever going to meet another Max Ardron in my life so I could just use my name but I understand if others have names that are more common they may not want to. But yeah, I could use my name because if you type that name in on Google it only really comes up with me.

Now, onto the logo. Again I decided to not overthink it, and I simply decided to just use the way I always see my name presented, in my own handwriting.


I know this looks like I've hardly tried but I feel as a logo it's successful, and it's not the first time I've seen someone use their handwriting as their logo...

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